Spearheaded by an all-queer team the findings reveal insightful data calling for more authentic representation in advertising
IMAGE BY ZACKARY DRUCKER AND ALYZA ENRIQUEZ/THE GENDER SPECTRUM COLLECTION
Do you tire of organisations and brands only showing support for the LGBTQIA community during Pride month? Do you struggle to find content made by and for the queer community? You’re not alone. Today (30 November) Beyond The Rainbow, a report spearheaded by an all-queer team from WPP Unite, WPP’s global LGBTQIA community, was launched with representation from BCW, Choreograph, Hill+Knowlton, Hogarth, Landor & Fitch, Essence Mediacom, The&Partnership, VMLY&R and Wavemaker.
Beyond The Rainbow contains insightful new data which calls for more authentic representation of LGBTQIA identities in advertising and media and the need for support all year round and not just the month of June.
In partnership with the Human Rights Campaign, UK Black Pride, myGWork and DIVA magazine, the report was created with WPP’s in-house data resource, Choreograph, and surveyed more than 7000 LGBTQIA and non-LGBTQIA respondents across the UK, US and Canada.
A hybrid launch event took place earlier today in London and UK comms lead Matthew Chew (he/him) was joined by four guest panellists to discuss the results from Beyond The Rainbow: David Adamson (he/him) deputy head of strategy at The&Partnership, Claire McAlpine (she/her) joint head of social change hub at EssenceMediacom, Aasha Tikoo (she/her) director of strategic partnerships at myGWork and DIVA’s very own Nic Crosara (they/them).
The event was split into three interactive sessions which highlighted elements from the report which were led by Zoe Bowen-Jones (she/her) senior insight director at Wavemaker, Emma Franklin-Wright (she/her) director at Hill+Knowlton Strategies and Liam Earl (he/him) consultant, Hill+Knowlton Strategies.
Download the full report: wpp.com/BeyondTheRainbow.
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