As part of their new You!Me!Us!We! theme, Pride In London will call for acts of allyship and unity within the LGBTQI community


Today marks the official start of Pride In London’s brand new theme for 2020, #YouMeUsWe. The theme comes as a call out to all those within the LGBTQI community to support one another and to stand in solidarity as a community as we face an isolated and divided Pride season. 

With the Pride parade and all the events during Pride Month that usually bring us together not able to happen this year, being united online is vital. That’s why Pride In London have launched their new digital hub, as a way of urging those who would have marched on the streets 27 June to make an act of allyship. 

The campaign, part of Pride In London’s 2020 theme You!Me!Us!We!, will provide resources on how to be a better ally, as well as enabling people to directly make a tangible difference to marginalised groups – for example, by supporting queer artists and performers by attending a virtual event or show; by sending a letter to their MP regarding the Gender Recognition Act or Conversion Therapy; or through a donation to Pride in London’s new Unity Fund for grassroots groups. More resources for communities will be added to the hub throughout the month.

Alongside the digital resources, Pride In London is also encouraging allyship through the launch of its annual campaign film, which this year focuses on LGBTQI communities in lockdown and how they are supporting one another.

While the ongoing COVID-19 pandemic has prevented this year’s parade from going ahead, the film highlights the importance of continuing the spirit of protest and activism in order to raise up every LGBTQI community and ensure those of all identities are coming together in unity.

Tom Stevens, Director of Marketing for Pride in London, said: “Our aim for Pride in London has always been to create a space where all LGBT+ communities can feel visible, supported and celebrated, however with Pride parades postponed across the country and around the world it’s essential that we are proactive in being better allies to one another. 

“Our theme for this year – #YouMeUsWe – calls on each of us to reach out, understand and support one another, no matter our identities. As LGBT+ people, especially those from marginalised communities, continue to come under attack from many sides, this allyship is as important now as it has ever been.

“Through our new digital community hub and wider campaign, we call on every LGBT+ person to make an Act of Allyship this month so we can come out of these uncertain times more empowered than ever before.”

To visit Pride In London’s new digital community hub and make an Act of Allyship, visit:

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