This unique digital event aims to discuss how brands can better reach the LGBTQI community
BY SOPHIE GRIFFITHS
Brand Advance, the number one diversity media network, are set to host an exciting digital event Friday 8 May.
The event entitled Diversity Live will be streamed globally online in an effort to “bring together brands, publishers, influencers and people from all diversity strands to discuss how brands can better reach LGBTQ+ people and other minority groups.”
Streamed live from 11am to 6:30pm, the event will feature a series of interactive exhibitions and thought leadership events.
Sound like something you’re into? Well, they’ve got even more up their sleeve…
The event will feature some of the best LGBTQI names in the worlds of marketing, advertising, business, and of course some top performers including the wonderful drag queen Cheddar Gorgeous, as well as Darkwah and Piero Zizzi.
Through a mixture of drag performances, talks by entrepreneurs and marketing specialists, Diversity Live hosted by Brand Advance, will explore how all brands can better reach diverse consumers at scale. Diversity is crucial in any business, but it has to start at the top. Brand Advance want to spread the message that brands cannot afford to miss out diverse communities in their marketing.
Brand Advance have also teamed up with sponsor Mindshare and anti-bullying charity Ditch The Label in order to host this hugely exciting digital event. There will be a text to donate function on the site, through which viewers can donate £3 to the charity throughout the event.
Visitors to the event site will be able to choose from any of the events streaming across the following virtual stages: LGBTQ+ and Gen Z, BAME and Disability, and Gender and Age 50+. There’s something for everyone. Brand Advance have partnered with various organisations for the virtual stages including: Outvertising, ISBA and World Federation of Advertisers.
Oh and don’t you worry, there’s even an Afterparty with a selection of creative cocktail sessions (ingredients will be shared on social media beforehand) and a live DJ.
Don’t miss out! Clear your schedule on Friday 8 May and join in the fun at Diversity Live.
Like many businesses, DIVA has been hit hard by the economic impact of coronavirus and we need your help to keep the presses rolling throughout the pandemic. Visit our PayPal fundraising page and give what you can. Your support means the world.
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