This marketing campaign has been truly perfect
BY KRYSTA MCKENZIE, IMAGE BY WARNER BROS. PICTURES
Whether or not you’ve been actively seeking out Barbie content, the chances are that your social media feeds have given you glimpses into the Barbie world that so many of us will be entering on 21 July. That’s right — there are less than three weeks before we pull on our pinkest outfits and get ourselves all dolled up before heading to our local cinemas to see what magic Greta Gerwig has brought to us! To make sure you’re all prepared, we’ve put together a collection of some of the most exciting details and promotional content for the upcoming film. You can thank us later…
OG Barbie references
In the Barbie teaser trailer, Margot Robbie wears a black and white swimsuit which references the outfit that the first Barbie doll was launched with in 1959!
Barbara Handler, who inspired her mother Ruth Handler to create Barbie, has a cameo in the film. The part of the trailer when an old woman tells Barbie, “Humans only have one ending, ideas live forever”, yeah that’s Barbara!
Then there’s also everything about the Barbie dreamhouse… Get into this Architectural Digest video with Margot Robbie if you haven’t seen it already.
Margot and Ryan being born for their roles
"look no further, you are kenough" 😭😭 ryan gosling you're a godsend pic.twitter.com/BMoq5O0L0a
— Erin (@icetowncoco) June 29, 2023
ryan forgot margot was from australia for a second please😭😭😭 pic.twitter.com/Nc2g5XYCGS
— nai (diego calvas wife) (@margotswhore) June 27, 2023
she was made for this. https://t.co/Gmv8r6f2ZF
— Sean Garrette (@seangarrette) July 2, 2023
i’m never getting over margot robbie wearing custom versace based on day to night barbie from 1985… absolutely genius pic.twitter.com/LYMevY8pFG
— ☆ cybr amir ☆ (@cybramir) July 2, 2023
Surprise promotional gold
If you’re like us and you’ve dreamed about living in the Barbie dreamhouse… the opportunity to stay there will be coming this month. Keep an eye on the Airbnb social media for more information.
A ‘Barbie’ dreamhouse in Malibu will be open to book a stay on Airbnb starting July 17. pic.twitter.com/LG9ttXOrX2
— Pop Base (@PopBase) June 26, 2023
This gorgeously pink bus that Twitter has been obsessed with — where can we get a ride?
what if we KISSED and HELD HANDS inside the ryan gosling barbie bus pic.twitter.com/O6hts4NjCR
— camilla rhodes (@baysofangels) June 28, 2023
For anyone who has been desperate for their Xbox to be dripping in Barbie pink, you might have the chance to win this exclusive Barbie console. Follow the Xbox Twitter account for more details about this!
Xbox unveils a Barbie-themed console. pic.twitter.com/ZxYS0fEHAQ
— Pop Base (@PopBase) June 26, 2023
Last but not least, these cars have been added to the Forza Horizon 5 video game, so if you want to race in style, your time is coming.
Barbie… in Forza?? Check your Message Center today to receive the very special 1956 Chevrolet ‘Barbie Movie’ Corvette EV and Ken’s 2022 GMC ‘Barbie Movie’ HUMMER EV Pickup, now available for download!
— Forza Horizon (@ForzaHorizon) June 26, 2023
And see @BarbieTheMovie only in theaters July 21. pic.twitter.com/jpN5DhqUWk
Dress up screenings
Finally, some cinemas will be holding specific dress up screenings. Of course, we were going to get dolled up regardless, but it’s good to know we won’t be the only ones.
Visit the Picturehouse website to find out more about their dress up screenings and plan your Barbie day!
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