The app’s Dating Forward concept is all about adding intentional practices to your 2025
BY ELLA GAUCI, IMAGE BY TONL
Dating apps can often feel exhausting. Constant swiping, messaging and ghosting can all contribute to dating fatigue. With so much choice around, it can be hard to know what we actually want. That’s why Hinge is changing their approach to online dating in 2025 – and it’s all about quality, not quantity.
How many of us are guilty of mindlessly swiping through Hinge until we get that dopamine rush from a match? This approach to dating is likely to get us nowhere. Instead, Hinge is encouraging us to adopt their “Dating Forward” concept for the new year, focusing on intentional and thoughtful actions to achieve the love lives we’re after.
With nearly half of all Hinge users striving to date more in 2025, it’s clear that we could all take a step back to assess what we want in romance. Hinge’s Director of Relationship Science, Logan Ury (she/her), wants users to stop focusing so much on numbers – the number of matches you have, times you’ve been ghosted, number of first dates – and instead reflect inwardly about what we can learn from these experiences.
We’ve all spent the occasional sleepless night replaying awkward dates, bad arguments, or toxic situationships in our heads. In fact, 73% of Hinge daters admitted that they get bogged down in overthinking past partners. But in 2025, Hinge is encouraging us to focus on the future and how we can show up differently. Instead of jumping into your next relationship, take time to explore your connections, set clear intentions, and be more present.
As part of their Dating Forward concept, Hinge is also encouraging daters to get to their dates faster. Let’s face it, we’ve all fallen down the rabbit hole of talking with someone for weeks on end and never really meeting. But where’s the fun in that? To improve our dating lives, we have to take them IRL.
Most of us will talk to our friends and loved ones about our dating life in a series of funny anecdotes, complaints, or the odd tearful rant. But how many of us actually reflect on how we can turn our love life around? Hinge found that only 58% of users regularly assess their dating practices, leading to increased optimism and confidence about their love lives.
Instead of moping about lacking a New Year’s Eve kiss this year, why not change your future by practising intentional dating?
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